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Privacy Policy

Introduction

We are TÔNN furniture, formerly known as Betonggruvan, and our website address is www.tonnfurniture.com. We are a Stockholm based furniture company founded 2011 by Josefine Halfwordson. 

TÔNN protects your privacy and always strives for a high level of data protection. This means that, for example, we would never sell your personal data to another company. In this privacy policy, we explain how we collect and use your personal information. It also describes your rights to your personal data. It is important that you understand the privacy policy and feel safe in our processing of your personal information. You are always welcome to contact us with any questions.

In this policy, “we”, “us” and “our” refer to TÔNN furniture/ Betonggruvan AB.

Our details

Our website (www.tonnfurniture.com) is owned and operated by TÔNN furniture AB (formerly Betonggruvan AB)

Our company is registered with the authorities in Sweden with the registration number 559023-5767

Our company is physically located at Roslagsgatan 25, 113 55 Stockholm Sweden.

You can contact us in following ways:

  • By phone +46 -8 39 65 10
  • By email on [email protected]
  • By using contact form on our website

What is personal data and what is processing of data?

Personal data is any kind of information that can be used to identify an individual. This may include information such as names, pictures and email addresses. Encrypted data and electronic identities, such as IP addresses and cookies that can be used to identify a natural person, are also counted as personal data.

Processing of personal data is everything that is done to the personal data. Examples of common processing are collection, storage, transfer and deletion.

How we use your personal data 

  1. This section explains what categories of data that we process, the sources we obtain data from, the purposes for which we process the personal data, how we share your personal data, how we allow for third-party analytics.
  2. We collect information you provide directly to us. For example, we collect information when you participate in any interactive features of our services, fill out a form, request customer support, provide any contact or identifying information or otherwise communicate with us. The types of information we may collect include your name, email address, profile picture, phone number, postal address, credit card information and other contact or identify the information you choose to provide. The legal basis for this processing is consent.
  3. When you access or use our services, we automatically collect information about you. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. The information we collect includes:

3.1. Log information: we log information about your use of our services, including the type of browser you use, access times, pages viewed, your ip address and the page you visited before navigating to our services.

3.2. Device information: we collect information about the computer you use to access our services, including the hardware model, and operating system and version.

3.3. Location information: we may collect information about the location of your device each time you access or use one of our mobile applications or otherwise consent to the collection of this information.

3.4. Information collected by cookies and other tracking technologies: we use various technologies to collect information, and this may include sending cookies to your computer. Cookies are small data files stored on your hard drive or in your device memory that helps us to improve our services and your experience, see which areas and features of our services are popular and count visits. We may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our services or emails and to track count visits or understand usage and campaign effectiveness.

4. In order to provide you with access to the website, or to provide you with better service in general, we may combine information obtained from other sources (for example, a third-party service whose application you have authorized or used to sign in) and combine that with information we collect through our services. The legal basis for this processing is consent.

5. We use information about you for various purposes. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. The purposes is including:

5.1. Provide, maintain and improve our services;

5.2. Provide services you request, process transactions and to send you related information;

5.3. Send you technical notices, updates, security alerts and support and administrative messages;

5.4. Respond to your comments, questions and requests and provide customer service;

5.5. Communicate with you about news and information related to our service;

5.6. Monitor and analyze trends, usage and activities in connection with our services;

5.7. Personalise and improve our services. 

6. We may share personal information about you. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. The information we may share about you is as follows:

6.1. With third party vendors and other service providers who need access to your information to carry out work on our behalf, such as third-party-apps etc.

6.2. If we believe disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request;

6.3. To enforce applicable user agreements or policies, to protect us, our users or the public from harm or illegal activities;

6.4. In connection with any merger, sale of layered assets, financing or acquisition of all or a portion of our business to another company.

6.5. If we notify you through our services (or in our privacy policy) that the information you provide will be shared in a particular manner and you provide such information.

6.6. We may also share aggregated or anonymous information that does not directly identify you.

7. We may allow third parties to provide analytics services. These third parties may use cookies, web beacons and other technologies to collect information about your use of the services and other websites, including your ip address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and third parties to, among other things, analyze and track data, determine the popularity of certain content and other websites and better understand your online activity. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

For what purposes does TÔNN collect data? 

1. To handle purchases

Data processing

  • Delivery (including notification and contact regarding delivery).
  • Identification and age control.
  • Handling of payments (including analysis of possible payment solutions which can contain a check against payment history and credit reports).
  • Handling of complaint and warranty issues.

Category of personal data

  • Name
  • Contact information (for example address, e-mail and telephone number).
  • Payment information.
  • Purchase information (for example ordered item or if item is to be shipped to another address).

Legal basis: Completion of the purchase agreement. The collection of your personal data is required to fulfill our obligations under the purchase agreement. TÔNN’s commitments cannot be fulfilled without this personal data, and we are therefore forced to refuse your purchase if the personal data cannot be provided.

Retention period: Until the purchase has been completed (including delivery and payment) and for a period of 3 years (according to the Consumer Buying Act), thereafter it’s stored in order to handle any complaints and warranty issues.

2. To fulfill the company’s legal obligations 

Data processing

  • Necessary handling for compliance with the company’s legal
    obligations under legal, judicial or governmental decisions
    (eg the Accounting Act, Money Laundering Act or Product Liability Rules and Product Safety, which may require communication and information to the public and customers about product alarms and product revocation in case of a defect or health hazard).

Category of personal data

  • Name
  • Contact information (for example address, e-mail and telephone number).
  • Payment history.
  • Payment information.
  • Your correspondence
  • Details of purchase date, place of purchase, possible errors/complaints

Legal basis: Legal obligation. This collection of your personal data is required by law. If the information is not provided, our legal obligation cannot be met, and we are therefore forced to refuse your purchase.

Retention period: Until the purchase has been completed (including delivery and payment) and for a period of 7 years thereafter.

3. To handle customer service 

Data processing

  • Communication and response of any questions to customer service (in digital channels, including social media).
  • Identification.
  • Investigation of possible complaints and support cases (including technical support).

Category of personal data

  • Name
  • Contact information (for example address, e-mail and telephone number).
  • Your correspondence
  • Details of purchase date, place of purchase, possible errors/complaints

Legal basis: Legitimate interest. The processing is necessary to meet our and your legitimate interest in handling customer service matters.

Retention period: Until the customer service matter has been completed and up to 3 years for historical purposes.

4. To send newsletters to subscribers containing news about us and our products as well as special offers

Data processing

  • Saving and using email addresses for sending newsletters
  • Saving of email addresses that have unsubscribed to the newsletter, and should not get the email
  • Deletion of unsubscribers

Category of personal data

  • Email address

Legal basis: Legitimate interest. The processing of email addresses only occurs when you sign up as a subscriber to the newsletter and is necessary to meet our and your interest in managing your subscription to the newsletters.

Retention period: Throughout the subscription period. It’s possible to unsubscribe from the newsletter whenever you feel like it. Email addresses for people who have unsubscribed may be saved up to 1 year before deletion.

5. Retargeting purpose (marketing on Google, Facebook and Instagram).

Data processing

  • Saving and processing of cookies for showing marketing content on Google, Facebook and Instagram

Category of personal data

  • Cookies

Legal basis: Consent. A first-time visitor to TÔNN’s web page must give consent for cookies. The consent can be revoked at any time through the settings on the visitor’s browser. Storage period: From collection and for a period of up to 6 months.

6. Analytics

Data processing

  • Saving and processing of cookies to analyse visitors behavior on www.tonnfurniture.com to be able to optimize the website 
  • We use Google Analytics, Hotjar and Facebook pixel to collect traffic data on our website

About cookies

Cookies are small text files compiled of letters and numbers that are sent from TÔNN’s web servers and are saved in your web browser or device when you visit tonnfurniture.com. Some of our services require cookies to function properly, while some improve the services we provide. Some cookies are used to give us analytical information regarding your use of our services, and some are used to give you relevant marketing. You can read more detailed information about what cookies TÔNN uses in the cookie section.

It’s important for you to know that you can always change your settings for cookies in your browser. For example, you can change the setting to only use first-party cookies or delete cookies after you close your browser. Please be aware that some of TÔNN’s services may not function properly if cookies are blocked or deleted. 

If you fill in your personal data on our site (for example in a contact form) you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again. These cookies will last for one year.

  1. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our services.
  2. Cookies do not typically contain information that specifically identifies a user personally, but it can store personal information about you and that information can be linked to any other information that is stored about you, if the information is contained from cookies.
  3. We use cookies in the following instances:

3.1. To identify you as a visitor on our website with the purpose of providing you with relevant information.

3.2. To determine if you are logged into our application with the purpose of providing our services to you through our application.

3.3. In security instances where cookies can help us determine if there is fraudulent use of login credentials and to protect our website and services provided through our applications.

3.4. To identify you as a user that has previously interacted with us online and have opted-in to receive promotional communication from us with the purpose of providing you with relevant and necessary information.

3.5. To analyze the use and performance of our website and applications with the purpose of being able to provide the best possible experience to our visitors and our users.

3.6. To store the consent given to us from visitors and users of our website and applications with the purpose of providing you with the service and functionality that you request from us as a visitor or user.

WHO MAY TÔNN SHARE YOUR PERSONAL DATA WITH?

In some cases, it is necessary for us to divulge your personal information; these companies are called Data Processors. Data Processors handle personal data on TÔNN’s behalf in accordance with our instructions. TÔNN has Data Processors who helps us with:

  • Transport (logistics).
  • Payment solutions (card-insolvent companies, banks, and other payment service providers). Read Klarnas data policy here: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/sv_se/privacy
  • Marketing (print and distribution, social media, media agencies or advertising agencies).
  • IT services (companies that handle necessary operations, technical support and maintenance of our IT solutions).

When TÔNN transfers personal data to a Data Processor, it only takes place for the original purpose of collecting the personal data from the beginning. In most cases, this purpose relates to TÔNN’s commitment to maintain its part of the purchase agreement when a customer has made a purchase. Written agreements are established with all Data Processors where guarantees are given for the personal data being handled only for the agreed purpose and the security of the personal data.

TÔNN sometimes transfers personal data to other companies that are Data Controllers. This means that it is not TÔNN that determines how the personal data will be handled by the other company. Data Controllers that TÔNN shares personal information with are:

  • Companies that deal with general freight transport (logistics companies and freight forwarders).
  • Businesses offering payment solutions (card-insolvent companies, banks and other payment service providers).
  • Government authorities (police, tax authorities or other authorities) if we are required to do so by law or in the event of suspected crime.

Your right to your personal data 

As a data subject you have rights to your personal data. You have the right to get information about whether TÔNN handles your personal data or not, and a right to access the personal data that TÔNN is processing. Furthermore, you have the right to request your personal data to be corrected if it is incorrect and request it removed if you believe that your personal data is processed unlawfully or object on legitimate grounds to its processing. Please keep in mind that we may have the right to deny your request if there are legal obligations that prevent us from deleting some personal data.

  1. You have the right to instruct us to provide you with the information that we have available in our possession about you.
  2. If permitted by law we may withhold personal information about you if you request us to provide you with all the information we have available about you.
  3. Under the data protection law you have the right of access as described here https://gdpr-info.eu/art-15-gdpr/
  4. Under the data protection law you have the right to rectification as described here https://gdpr-info.eu/art-16-gdpr/
  5. Under the data protection law you have the right to erasure as described here https://gdpr-info.eu/art-17-gdpr/
  6. Under the data protection law you have the right to restriction of processing as described here https://gdpr-info.eu/art-18-gdpr/
  7. Under the data protection law you have the right to complain to a supervisory authority as described here https://gdpr-info.eu/art-19-gdpr/
  8. Under the data protection law you have the right to data portability as described here https://gdpr-info.eu/art-20-gdpr/
  9. Under the data protection law you have the right to object as described here https://gdpr-info.eu/art-21-gdpr/

To exercise your rights, please contact us on [email protected]

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