Privacy policy
We are TÔNN furniture, formerly known as Betonggruvan. Our website address is www.tonnfurniture.com. We are a furniture company in Stockholm founded in 2011 by Josefine Halfwordson.
TÔNN values your privacy and always strives for a high level of data protection. This means, for example, that we would never sell your personal information to another company. In this privacy policy, we explain how we collect and use your personal information. It also describes your rights to your personal data. It is important that you understand the privacy policy and feel secure in our handling of your personal information. You are always welcome to contact us if you have any questions. In this policy, "we," "us," and "our" refer to TÔNN furniture/Betonggruvan AB.
Company Information
Our website (www.tonnfurniture.com) is owned and operated by TÔNN furniture/Betonggruvan AB.
Our company is registered with the authorities in Sweden under registration number 559023-5767.
Our company is physically located at Brännkyrkagatan 35, 118 22 Stockholm, Sweden.
You can contact us in the following ways:
• Phone +46-8 39 65 10
• Email at hello@tonnfurniture.com
What are personal data and their processing?
Personal data are any types of information that can be used to identify an individual. This may include information such as names, images, and email addresses. Encrypted data and electronic identities, such as IP addresses and cookies that can be used to identify a physical person, are also considered personal data. Processing of personal data includes anything done to the personal data. Examples of common processing include collection, storage, transmission, and deletion.
How we use personal data
1. This section explains the categories of data we process, the sources from which we obtain data, the purposes for which we process personal data, how we share your personal data, and how we allow analysis by third parties.
2. We collect information you provide directly to us. For example, we collect information when you participate in interactive features in our services, fill out a form, request customer support, provide contact or identifying information, or otherwise communicate with us. The types of information we may collect include your name, email address, profile picture, phone number, mailing address, credit card information, and any other information you choose to provide. The legal basis for this processing is consent.
3. When you access or use our services, we automatically collect information about you. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. The information we collect includes:
3.1. Log information: we log information about your use of our services, including the type of browser you use, access times, pages viewed, your IP address, and the page you visited before navigating to our services.
3.2. Device information: we collect information about the computer you use to access our services, including brand, operating system, and version.
3.3. Location information: we may collect information about the location of your device each time you open or use one of our mobile applications or otherwise consent to the collection of this information.
3.4. Information collected by cookies and other tracking technologies: we use various technologies to collect information, and this may include sending cookies to your computer. Cookies are small data files stored on your hard drive or device memory that help us improve our services and your experience, see which areas and features of our services are popular, and count visits. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our services or email messages and to track the number of visits or understand usage and campaign effectiveness.
4. To provide you access to the website or to provide you better service in general, we may combine information obtained from other sources (such as a third-party service whose application you have authorized or used to log in) and combine it with information we collect through our services. The legal basis for this processing is consent.
5. We use information about you for various purposes. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. The purposes are:
5.1. Providing, maintaining, and improving our services;
5.2. Providing services you request, processing transactions, and sending related information to you;
5.3. Sending technical notices, updates, security alerts, and support and administrative messages;
5.4. Responding to your comments, questions, and requests and providing customer service;
5.5. Communicating with you about news and information related to our services and products;
5.6. Monitoring and analyzing trends, usage, and activities in connection with our services;
5.7. Customizing and improving our services.
6. We may share personal information about you. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. The information we may share about you is as follows:
6.1. With third-party vendors and other service providers who need access to your information to perform work on our behalf, such as third-party apps, etc.
6.2. If we believe disclosure is reasonably necessary to comply with applicable law, regulation, legal process, or governmental request;
6.3. To enforce applicable user agreements or policies, to protect us, our users, or the public from harm or illegal activities;
6.4. In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
6.5. If we notify you through our services (or in our privacy policy) that the information you provide will be shared in a particular manner and you provide such information.
6.6. We may also share aggregated or anonymized information that does not directly identify you.
7. We may allow third parties to provide analytics services. These third parties may use cookies, web beacons, and other technologies to collect information about your use of the services and other websites, including your IP address, web browser, pages viewed, time spent on pages, clicked links, and conversion information. This information may be used by us and third parties to, among other things, analyze and track data, determine the popularity of certain content and other websites, and better understand your online activity. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.
Purposes for Processing Personal Data?
1. To Manage Purchases
Data Processing
- Delivery (including communication and contact regarding delivery).
- Identification and age verification.
- Handling payments (including analysis of possible payment solutions, which may involve checking against payment history and credit reports).
- Handling complaints and warranty issues.
Categories of Personal Data
- Name
- Contact information (such as address, email, and phone number).
- Payment information.
- Purchase information (such as ordered item or if the item is to be shipped to a different address).
Legal Basis: Completion of the purchase agreement. The collection of your personal data is necessary to fulfill our obligations under the purchase agreement. TÔNN furniture's commitments cannot be fulfilled without this personal data, and therefore, we are required to refuse your purchase if the personal data cannot be provided.
Storage Period: Until the purchase is completed (including delivery and payment) and for a period of 3 years thereafter (in accordance with consumer purchase law) to manage any complaints and warranty issues.
2. To Fulfill the Company's Legal Obligations
Data Processing
- Necessary processing for compliance with the company's legal obligations according to legal, judicial, or governmental decisions (e.g., accounting law, anti-money laundering law, or product liability regulations and product safety, which may require communication and information to the public and customers about product alarms and product recalls in case of a defect or health hazard).
Categories of Personal Data
- Name
- Contact information (such as address, email, and phone number).
- Payment history.
- Payment information.
- Your correspondence.
- Details of purchase date, purchase location, any faults/complaints.
Legal Basis: Legal obligation. This collection of your personal data is required by law. If the information is not provided, our legal obligation cannot be fulfilled, and we are therefore required to refuse your purchase.
Storage Period: Until the purchase is completed (including delivery and payment) and for a period of 7 years thereafter.
3. To Manage Customer Service
Data Processing
- Communication and response to any inquiries to customer service (in digital channels, including social media).
- Identification.
- Investigation of any complaints and support issues (including technical support).
Categories of Personal Data
- Name
- Contact information (such as address, email, and phone number).
- Your correspondence.
- Details of purchase date, purchase location, any faults/complaints.
Legal Basis: Legitimate interest. The processing is necessary to satisfy our and your legitimate interest in managing customer service inquiries.
Storage Period: Until customer service is completed and up to 3 years for historical purposes.
4. To Send Newsletters to Subscribers with Offers and News about Betonggruvan and Our Products
Data Processing
- Save and use email addresses to send newsletters.
- Save email addresses that have unsubscribed from the newsletter and do not receive the email.
- Deletion of subscribers.
Categories of Personal Data
- Email address
Legal Basis: Legitimate interest. The processing of email addresses occurs only when you register as a newsletter subscriber and is necessary to meet our and your interest in managing your newsletter subscription.
Storage Period: Throughout the subscription period. It is possible to unsubscribe from the newsletter at any time. Email addresses for individuals who have unsubscribed can be retained for up to one year before deletion.
5. Retargeting (Marketing on Google, Facebook, and Instagram)
Data Processing
- Save and process cookies to display marketing content on Google, Facebook, and Instagram.
Categories of Personal Data
- Cookies
Legal Basis: Consent. A first-time visitor to TÔNN furniture's website must give consent to cookies. Consent can be withdrawn at any time through the visitor's browser settings.
Storage Period: From collection and for a period of up to 6 months.
6. Analysis
Data Processing
- Save and process cookies to analyze visitor behavior on www.tonnfurniture.com to optimize the website.
We use Google Analytics, Hotjar, and Facebook pixels to collect traffic data on our website.
About Cookies
Cookies are small text files consisting of letters and numbers sent from TÔNN's web servers and stored in your browser or device when you visit www.tonnfurniture.com. Some of our services require cookies to function properly, while others enhance the services we provide. Some cookies are used to provide us with analytical information about your use of our services, and others are used to provide you with relevant marketing. You can find more detailed information about the cookies Betonggruvan uses in the cookie section.
It's important for you to know that you can always change your cookie settings in your browser. For example, you can set your browser to only use first-party cookies or delete cookies when you close your browser. Please note that some of TÔNN's services may not function properly if cookies are blocked or deleted. If you enter your personal information on our website (such as in a contact form), you may choose to save your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again. These cookies will last for one year.
1. Most browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our services.
2. Cookies typically do not contain information that specifically identifies a user personally, but they may store personal information about you, and that information can be linked to other information stored about you if available from cookies.
3. We use cookies in the following cases:
3.1. To identify you as a visitor to our website in order to provide you with relevant information.
3.2. To determine if you are logged into our application in order to provide our services to you through our application.
3.3. In security cases where cookies can help us determine if there is fraudulent use of login credentials and to protect our website and services provided through our applications.
3.4. To identify you as a user who has previously interacted with us online and has chosen to receive advertising communication from us in order to provide you with relevant and necessary information.
3.5. To analyze the usage and performance of our website and applications in order to provide the best possible experience to our visitors and users.
3.6. To store the consent provided to us by visitors and users of our website and applications in order to provide you with the service and functionality that you request from us as a visitor or user.
Who Can TÔNN Share Your Personal Data With?
In some cases, it is necessary for us to disclose your personal information; these companies are called data processors. Data processors handle personal data on TÔNN's behalf in accordance with our instructions. TÔNN has data processors who assist us with:
- Transportation (logistics).
- Payment solutions (credit card processors, banks, and other payment service providers). Read more here https://www.shopify.com/legal/privacy/app-users.
- Marketing (printing and distribution, social media, media agencies, or advertising agencies).
- IT services (companies that handle necessary operation, technical support, and maintenance of our IT solutions).
When TÔNN transfers personal data to a data processor, it is only done for the original purpose of collecting the personal data in the first place. In most cases, this purpose pertains to TÔNN's commitment to fulfill its part of the purchase agreement when a customer makes a purchase. Written agreements are established with all data processors where assurances are provided for the personal data only being processed for the agreed purpose and the security of the personal data. TÔNN sometimes transfers personal data to other companies that are data controllers. This means that it is not TÔNN that determines how the personal data will be handled by the other company. Data controllers with whom we share personal information include:
- Companies working with general freight transport (logistics companies and freight forwarders).
- Companies offering payment solutions (credit card processors, banks, and other payment service providers).
- Government authorities (police, tax authorities, or other authorities) if we are required to do so by law or in case of suspected crime.
Your Rights to Your Personal Data
As a data subject, you have rights to your personal data.
You have the right to be informed whether TÔNN processes your personal data or not, and the right to access the personal data we process. Additionally, you have the right to request correction of your personal data if it is inaccurate and request deletion if you believe your personal data is being processed unlawfully or object to processing for legitimate reasons. Please note that we may have the right to deny your request if there are legal obligations preventing us from deleting certain personal data.
You have the right to request from us to provide you with the information that we have available about you.
If permitted by law, we may withhold personal information about you if you ask us to provide you with all the information we have available about you.
According to the data protection law, you have the right of access as described here https://gdpr-info.eu/art-15-gdpr/
According to the data protection law, you have the right to rectification as described here https://gdpr-info.eu/art-16-gdpr/
According to the data protection law, you have the right to erasure as described here https://gdpr-info.eu/art-17-gdpr/
According to the data protection law, you have the right to restriction of processing as described här https://gdpr-info.eu/art-18-gdpr/
According to the data protection law, you have the right to lodge a complaint with a supervisory authority as described här https://gdpr-info.eu/art-19-gdpr/
According to the data protection law, you have the right to data portability as described here https://gdpr-info.eu/art-20-gdpr/
According to the data protection law, you have the right to object as described here https://gdpr-info.eu/art-21-gdpr/
Contact us at hello@tonnfurniture.com to exercise your rights.